“The most disturbing thing about the fact that greed is idolatry is that hardly anybody owns up to being a worshiper. Imagine the response of disbelief in the local church if it were revealed that the vast majority of its members were secretly worshipping other gods. Yet if our analysis of the religion of money is right, the unthinkable may not be so far from the truth.
The most convincing evidence that greed is idolatry concerns the answer to a simple question: what do idolaters do with their idols which believers are meant to do with God? The answer is that they offer their idols love, trust and obedience. In each case that is exactly what the greedy do with their money.” (cf. Eph 5:5; Col 3:5)
Brian Rosner in Beyond Greed (Kingsford, Australia: Matthias Media, 2004) 52-53.