Taking precaution so that no one will discredit us in our administration of this generous gift; for we have regard for what is honorable, not only in the sight of the Lord, but also in the sight of men. 2 Corinthians 8:20-21
Below are eight key findings from “The Generosity Project” by ECFA.
1. Honesty is the most important ministry quality. Being honest and using gifts for stated purposes are the most desirable qualities in a ministry for givers of all ages.
2. Givers are influenced by financial accountability. Overall, 92% of ministry givers consider financial accountability as having a positive influence on their support. Ninety-three percent of all givers agree that it’s extremely important for ministries to uphold specific standards of financial integrity.
3. Millennials feel hopeful about giving. Most givers across generations feel hopeful after giving to a ministry for the first time. Millennials are significantly more likely to experience this emotion and a range of other positive emotions — invested, satisfied, generous and confident — after giving vs. older generations. In fact, Millennials are twice as likely to feel generous as Boomers (age 56–76).
4. Millennials give in traditional ways. While millennials are more likely to give online or on social media than older generations, they are as likely as or more likely to support ministries using traditional channels just like prior generations. Their top ways to give are through monthly support, occasional giving, matching gifts, at small events, and through being challenged.
5. Millennials give because of who they are. Millennial generations are more inclined to give because of who they are, while older generations are more inclined to give because of which ministry asked them to give.
6. Millennials are inquisitive. Ninety percent of all ministry givers research an organization on its website before giving. However, Millennials are significantly more likely to do this, to look an organization up on a third-party site, and to ask others.
7. Givers are generous because they are blessed. Overall, givers are twice as likely to say they give because they’ve been blessed as to say they give because their gift makes a difference.
8. Givers expect ministries to show the love of Jesus. Seventy-one percent of all givers are more likely to consider giving to a ministry if it shows the love of Jesus. Millennials are 10 times more likely to support a ministry that shows the love of Jesus than any other guiding trait of ministry service.
The report is based on an online survey conducted for ECFA by Campbell Rinker and A Work in Progress. It reflects data gathered from 16,800 givers to 17 non-church Christian ministries. Of these respondents, 22 percent were millennials; givers born before 1982 comprised the remaining 78 percent of participants.
Interestingly, half of these findings (#3-#6) help us understand our times and generational giving trends (cf. 1 Chronicles 12:32), while the other half of the findings (#1-#2 and #7-#8) stand out as timeless truths.
The timeless truths reflect the values and practices of the Apostle Paul with regard to the collection for the starving Christians in Jerusalem. Those who have been blessed materially should give generously to show the love of Jesus and it must be administered with accountability and honesty (cf. 1 Corinthians 16:1-4 and 2 Corinthians 8-9).
I encourage pastors and ministry administrators to read this helpful research, but don’t stop there. All Christ-centered churches and ministries should pursue ECFA accreditation. To be “accredited” means that pastors and ministry administrators demonstrate alignment with Seven Standards for Responsible Stewardship and voluntarily submit to annual review to ensure ongoing compliance.
In this light ECFA accreditation mirrors the efforts of Paul to champion accountability and honesty with love and generosity. Click to download the Executive Summary and make sure your church and the ministries you serve affix the ECFA seal on their efforts like Paul stamped a seal on his!
But now, I am going to Jerusalem serving the saints. For Macedonia and Achaia have been pleased to make a contribution for the poor among the saints in Jerusalem. Yes, they were pleased to do so, and they are indebted to them. For if the Gentiles have shared in their spiritual things, they are indebted to minister to them also in material things. Therefore, when I have finished this, and have put my seal on this fruit of theirs, I will go on by way of you to Spain. I know that when I come to you, I will come in the fullness of the blessing of Christ. Romans 15:25-29
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